Josh Stein

In his run for North Carolina Attorney General, Josh Stein faced a challenging climate in this Republican-leaning state.  In addition, as a relatively unknown candidate from the most liberal part of the state, Stein needed to be introduced to a more conservative statewide audience.  By introducing him as a dad and experienced Assistant Attorney General who had fought to protect North Carolina’s children and vulnerable citizens, we showed Stein’s shared values with voters, while inoculating him to the inevitable Republicans attacks on issues of crime.  In the process, we helped Stein lead the ticket and win while Trump won the state by a solid margin.

More from Josh Stein