Our Approach


Every campaign is different and every candidate is unique.  We get that.  That’s why we take on fewer races and dedicate both partners to each of our races. We listen.  And take the time to get to know you so we can better tell people about you.

Ralston Lapp Media lives at the intersection of strategy and creativity.  We help you stand out from the crowd with advertising that is fresh and innovative.  And we develop tailored approaches for overcoming media challenges in an ever-changing world – directing integrated media buying strategies that ensure campaigns’ resources are spent efficiently and targeted effectively.

Our Approach? It’s pretty simple…

Cut through the clutter

Connect emotionally – with the gut, not the head

Integrated media strategy – TV, Digital & Radio