Tammy Baldwin/Democratic Senatorial Campaign Committee

Political handicappers viewed former Governor Tommy Thompson as all but the inevitable winner for the open U.S. Senate seat in Wisconsin.   We developed an innovative campaign that branded Tommy Thompson as “not for us, anymore” -- selling out Wisconsin families for big corporations and his own personal profit.  The campaign included real-life, third party validators from Wisconsin, who once, but no longer supported Thompson, along with innovative concept ads including a 40-year time-lapse bartender tiring of Tommy Thompson’s 40-year political career.

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