Mark Dayton

Governor Mark Dayton entered re-election facing a very competitive race.  Years of Republican budget gimmicks, coupled with a recession, forced Governor Dayton to close budget deficits with a combination of tough spending cuts and higher taxes on the wealthy.  While Dayton’s policies had led to economic growth, Minnesotans were still anxious.  We developed a campaign to communicate how the Governor had made the tough decisions the state needed, reduced bureaucracy and red tape, and as a result, Minnesota was rising.  In addition, we featured Minnesotans whose lives had been touched by the Governor’s leadership.

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