WE WIN THE TOUGH ONES
Ralston Lapp Media has been battle-tested in some of the toughest races in the country – helping Democrats win difficult primaries and unseat Republicans in ruby red states and districts. We won 80% of our races in 2012.
Jason Ralston brings extensive experience in advertising and media strategy, political and issue campaign management, speechwriting, and message development. A veteran of electoral and issue campaigns, he knows how to manage crises and develop long-term media strategies that get results.
Ralston was a senior member of the 2008 Obama Media Team, an all-star collection of Democratic media consultants. The Washington Post called him “one of Obama’s lead admakers.”
In 2012, Ralston lead major ad campaigns for the Democratic Senatorial Campaign Committee, Senate Majority PAC and League of Conservation Voters to help elect Senators Tammy Baldwin, Joe Donnelly, Martin Heinrich, Jon Tester and Elizabeth Warren. In addition, he helped elect 6 new members of Congress and worked with League of Conservation Voters and Priorities USA to help re-elect President Obama.
Over the years, Ralston has also helped develop media campaigns for a broad range of elected officials, including: Senators Robert Menendez and John Kerry; Governors Bob Wise, Christine Gregoire and Jim McGreevey; and Representatives Cheri Bustos, Gabrielle Giffords, and Tim Walz. In 2006, he served as a chief media consultant to the Democratic Congressional Campaign Committee, helping Democrats take back the House of Representatives.
Ralston has used his campaign experience to help many organizations solve complex communications challenges. He provided strategic advice and produced award-winning advertising for the AARP, Bill & Melinda Gates Foundation, League of Conservation Voters, NARAL Pro-Choice America, the New Jersey Economic Development Authority, as well as the New Jersey and Washington departments of health.
Before co-founding Ralston Lapp Media, Ralston was a partner at the media consulting firm, GMMB. He also served as communications advisor to N.C. Governor Jim Hunt and S.C. Lt. Governor Nick Theodore. A native of upstate New York, he is a graduate of Vassar College. He lives in Bethesda, Maryland with his wife, Kial and daughters, Charlotte and Louisa.
Ralston Lapp Media partner John Lapp has worked on the front lines of political campaigns and issue advocacy for over two decades. He’s directed and produced creative advertising that include candidates and organizations at every level -- numerous gubernatorial, U.S. Senate, and congressional challengers and incumbents, the Democratic National Committee, the Democratic Governors Association, the Democratic Senatorial Campaign Committee, the Democratic Congressional Campaign Committee, and Priorities USA (the Super PAC supporting President Obama’s re-election).
In 2012 alone, Lapp produced winning advertising that knocked off 5 Republican incumbents and helped elect 6 new Members of Congress. For the DSCC, Majority PAC, and the League of Conservation Voters, Lapp’s advertising helped elect Tammy Baldwin, Joe Donnelly, Martin Heinrich, Elizabeth Warren, and re-elect Jon Tester to the U.S. Senate.
In addition to his work in media consulting, Lapp’s political experience includes the direct management of campaigns and political communications.
The Washington Post called Lapp, “one of the principal architects of the Democrats’ takeover of the House.” Lapp served as Executive Director of the Democratic Congressional Campaign Committee under former Congressman Rahm Emanuel, and later, Independent Expenditure Director for the Committee. For the first time since 1994, Lapp helped deliver a Democratic majority to Congress without sacrificing a single Democratic incumbent – something not achieved since 1922.
Lapp oversaw the re-election of Iowa Governor Tom Vilsack and headed the Iowa presidential campaign of Democratic Leader Dick Gephardt. Lapp pulled off against-all-odds victories in the open seat races of Ken Lucas in rural Kentucky and Steve Israel in suburban New York. Lapp went on to serve as their chiefs of staff.
Lapp is a graduate of the University of Virginia, with an MPA from George Washington University. He lives in Falls Church, Virginia with his wife, Alixandria and sons Truman, Thomas, and Jackson.